Color indicators use red to market sports as product guidance tips explains the connections of color associations to concentration. For television marketers they use studies that mark the way the eye responds to different colors indicators. A little red dot marks the exact part of the commercial that the eye concentrates on. A consumer will often times concentrate the eye movement onto the name of the product at the end of a commercial.
This helps marketers impact a target audience, but also declines the overall concentration levels. The color association of red is used to market sports and other manly interests. Red activates the pituitary glands to signal adrenaline.
Red also has a connection to moods and feelings. It is common that a first glance of red will briefly abrupt concentration because it resembles a feeling of fear.
